OReilly Web 2.0: A Strategy Guide

*Web 2.0* makes headlines, but how does it make money? This concise guide
explains what's different about Web 2.0 and how those differences can
improve the bottom line. Whether you're an executive, a small business
owner, or an entrepreneur, Web 2.0: A Strategy Guide illustrates through
real life examples how various businesses are creating new opportunities on
today's Web. This book is about strategy rather than the technology itself.

Web 2.0 makes headlines, but how does it make money? This concise guide
explains what's different about Web 2.0 and how those differences can
improve your company's bottom line. Whether you're an executive plotting the
next move, a small business owner looking to expand, or an entrepreneur
planning a startup, Web 2.0: A Strategy Guide illustrates through real-life
examples how businesses, large and small, are creating new opportunities on
today's Web.

This book is about strategy. Rather than focus on the technology, the
examples concentrate on its effect. You will learn that creating a Web 2.0
business, or integrating Web 2.0 strategies with your existing business,
means creating places online where people like to come together to share
what they think, see, and do. When people come together over the Web, the
result can be much more than the sum of the parts. The customers themselves
help build the site, as old-fashioned "word of mouth" becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by
examining how:
* Flickr, a classic user-driven business, created value for itself by
helping users create their own value
* Google made money with a model based on free search, and changed the rules
for doing business on the Web-opening opportunities you can take advantage
of
* Social network effects can support a business-ever wonder how FaceBook
grew so quickly?
* Businesses like Amazon tap into the Web as a source of indirect revenue,
using creative new approaches to monetize the investments they've made in
the Web

Written by Amy Shuen, an authority on Silicon Valley business models and
innovation economics, Web 2.0: A Strategy Guide explains how to transform
your business by looking at specific practices for integrating Web 2.0 with
what you do. If you're executing business strategy and want to know how the
Web is changing business, this book is for you.

*Download:* 3.13 MB
hp://rapidshare.com/files/107421225/2922OW.rar

*Mirror1:*
hp://www.megaupload.com/?d=U9V7BMJS

*Mirror2:*
hp://www.mediafire.com/?joj1megj2cn

*Pass:* www.dl4all.com